Without the nights and weekends

The Skin CEO School is the exclusive live coaching program designed to help you grow your boutique, results-driven med spa or aesthetic practice while shrinking your work hours.

Ready to grow your med spa or aesthetic practice

sign me up!

The only live coaching school and program designed to help medical spa owners grow their businesses simply and sustainably.

You know you’re current method for growing your business by *winging it* each month isn’t working.

You’d like to go from feeling like you’re just not very “business minded” to being able to confidently lead the growth of your business. 

Welcome to
The Skin CEO School

Ready to build a business that serves you rather than you hustling to serve it?

As a sales and marketing expert, who has also been trained by some of the top coaches in the industry (while also happening to have worked inside of both plastic surgeon and medical spa offices as a LA/CLT), I can promise you this: The Skin CEO School is unlike any other program out there.

I integrate the strategy, systems and roadmaps with the mindset coaching and support so that you can build a sustainable med spa or aesthetic practice business.

I totally get it.

but guess what...

The only program designed to teach you the practical tools needed for growing your med spa while also providing you with the mindset training to actually believe you can make your goals a reality.


The Skin CEO School

Hone and develop your “North Star” Vision so that you establish radical clarity on where it is that you want to take your business in the next three years.

Learn how to go from a busy aesthetic practitioner buried inside the busy day-to-day workload to an empowered aesthetic CEO who confidently becomes the leader your spa or aesthetic clinic needs to thrive and succeed.

Here's What You'll Achieve


Think Like a CEO

module one:

module two:

Create your unique process and establish your core philosophies that matter most to you so that you can go from just another commodity med spa or aesthetic practice to a powerhouse brand in your market.

Map out and implement your marketing ecosystem that establishes your fool-proof game plan to keep you (and your team) consistently booked each month. You’ll create a master funnel for your med spa that becomes the base for all future marketing funnels and campaigns. 

The secret to success is support

I’m going to let you in on a little secret that most B.S. marketers trying to make a quick buck off of selling you their online course or coaching program won’t tell you:

Everything you need to succeed building a business to create the life and income you want is already inside of YOU. 

No “course” or “program” can change that fact. BUT, the job of The Skin CEO School is not to just give you a “nuts and bolts” strategy, but to also build you into the leader and CEO needed to grow your business. Mindset and coaching is a core tenet of The Skin CEO School. No tactic or strategy outweighs the impact of you believing in the power of your vision and dreams. We want to ensure you step into that power with our live coaching and mentorship.

We’re here to lift you up and believe in YOU, even when the doubt-monsters begin to creep in.

Your Unique Process & Philosophy 

The Marketing Ecosystem

Live Weekly Coaching and Private Facebook Community

module four:

module five:


Simplify your back end and streamline your customer journey and experience so that you build the foundation for scaling your business beyond just your time inside a room.

Simplify and Streamline

module three: 


Have more consistency with your bookings each month (no more last-minute appointment time slots plaguing your books)

Imagine what it would be like to....

Charge more while reducing your costs so that you finally grow your profit (and increase your take-home pay)



How does this sound?

Establish yourself as the go-to med spa locally for what it is that you do (become competition-proof with your unique positioning)


Banish imposter syndrome and self-doubt and truly feel unstoppable (stop second-guessing yourself for good)


Build a sustainable and thriving business with a playbook on all things CEO (because no one ever told you that running a business would be this hard)


join now

How You Succeed

Bite-sized training that you can consume and implement quickly for results in your business.

The course

Direct coaching from me helping you manage your mind and successfully implement the strategy in your business.

Live weekly coaching

Get dialed into a community of goal-crushing med spa owners who *get* what you’re trying to accomplish.

Private Facebook Community

A year from now you
will have wished you started today....

So let's
do this

I needed help! Although I have seen growth, I knew it could be so much better. I just didn’t know what else I should or could be doing. I can tell you it has probably been one of the best, if not the best, business decisions I have made. My business is definitely running smoother now that I have simplified and streamlined my systems. And I have tripled (so far) my profits this year compared to last. By simplifying my service offerings I can now look to be the best at what I do and my stress level is so much lower. What I have learned and the changes I have made have been invaluable. 

Gina Kaufman

owner/MSN,FNP-C, solstice med spa

Yes, It Really Works

"My procrastination and lack of decision-making was highly impacting my business. The Skin CEO School gives me the simple strategies I need to create and execute my vision with confidence. I love this program!"

"Since joining The Skin CEO School, we've been able to hone our unique process and get clarity on our unique brand positioning - highly recommend to other aesthetic clinic owners!"

"After 5 years in business, figuring things out as I went along, I realized that I needed clarity and systems to scale up and reach my goals. I made a great decision to participate in The Skin CEO School, and it’s been a sound investment. Heather’s coaching style and practical tools she provides have given me new insights on my spa operations- and the confidence to know that I am heading in the right direction. I wish I had done The Skin CEO School years ago! "

Jessica Saren

Joanne Leonard

Mia Bingenheimer


owner/PA-C, Simply Aesthetics

Owner/LA, Blue Lavender Spa & Medical Aesthetics

You’re stronger than you think you are. But if you’re like most med spa owners, you didn’t learn the business side of things in any of your training. You just need someone to help you become a confident business owner while giving you practical tools for growing your revenue each and every month.

Let's face it, friend ... keeping up with the stress of having to run your aesthetic business and worrying about what to post on social is exhausting. I get it!

That’s why I want to simplify your life and give you over a year and a half worth of monthly content plans, stock photos, captions, photo ideas and graphics all curated specifically for aesthetic practices.

PLUS: a Canva graphics library full of templates to make creating content a breeze, 17 Masterclasses for further learning, treatment room presets to make your photos shine in a single click, and so much more!

The Skin Socialite Membership All-Access Archive! (Value $1422)


The Skin Socialite All-Access Archive


The only program designed to teach you the core levers you need to pull in order to sell online courses and training in your aesthetic or beauty business.

Not only will you learn the core levers, you’ll implement them in your business and welcome your first students so that you’re bringing in revenue by the end of the program.

Launch your offer, build your funnel, and amplify your visibility all in one! There has NEVER been a better time to shift some of your aesthetic or beauty expertise online.

The Expert Lab (Value $1997)

bonus #2



I created this simple 1-hour system with the busy aesthetic spa or clinic owner in mind so that you can stop feeling like there is more work than there are hours in the day.

The One Hour CEO Method


I'm Heather, 

I’ve coached hundreds of business owners on growing their businesses with my unique combination of mindset coaching (so they become confident leaders) and proven strategies (so they have a crystal-clear roadmap of how to grow their business to follow). As an LA/CLT since 2006, there is one thing I’m certain of: growing a thriving med spa or aesthetic practice is easier than you think it is.

hey there!

There has NEVER been a better time to shift how you’re currently running and marketing your med spa. The old way of *winging it* without a crystal-clear game plan while feeling like you’re always overworking and stressed is OVER. It’s time to make more money, become the business-savvy leader your business needs while experiencing more confidence and time freedom.

the time
is now!

Study at your own pace

mentorship + group coaching


Follow a proven roadmap

Is this right for you?

I created The Skin CEO School to help med spa and aesthetic practice owners who are looking to scale their revenue .

You want a step-by-step process for growing your revenue for your business that is simple and sustainable.

You want a reliable plan for making more money without having to hustle harder or sacrifice your personal life and family.

You’re open to growing your mindset through coaching and personal development.

You have a desire to serve and have an impact in your industry beyond just making more money.

You want to follow a curriculum for exponential growth in your business from a seasoned online marketing expert and growth mindset coach.

I’m not going to lie, growing your aesthetic business, initially, will take some work.

This program isn’t for everyone.

Here’s how to know if TSCS is a good fit for you:

sign me up!

30-Day Money-Back Guarantee

I’m so confident that you will make back at least your investment that I’m willing to give you a 30-Day money-back guarantee. If within 30 days you’re not 100% satisfied then we will refund you your investment. This makes The Skin CEO School a risk-free investment.

money back 



Let's Do This Thing!

What if I have questions or feel “stuck?”

Our policy is that NO question is left unanswered. Get the coaching you need while you go through the process. Submit questions and struggles 24/7 inside of the Private Facebook Community or come to a weekly Live Coaching Call to get the coaching you need.

Frequently Asked Questions

Do I have to be a med spa or aesthetic practice owner?

Yes. This program is designed specifically with the med spa or aesthetic practice owner in mind.

Do I need to already have a business in order to have success with TSCS?

Yes. This is for established or newly established business owners only. This program is designed with the aesthetic entrepreneur in mind. TSCS is also for the business owner who is getting ready to open or go out on your own for the first time.

Is there a money-back guarantee?

Yes! We’re SO confident you are going to be blown away with your experience in TSCS, we have a 30-day money-back guarantee. If within 30 days you’re not 100% satisfied then we will refund you your investment.

shoot me an email

We completely understand! Shoot us an email and we will answer any questions you have.

Still on the fence?